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<p class="MsoNormal"><span style="color:#1F497D">Colleagues: see information on the Student Safety Toolkit below, attached and at links provided. I will touch on this at tomorrow’s WSSSC meeting. Examples from Bellingham Tech and Clark are provided. Perhaps
Michele and Bill can talk about what they are doing.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"> <img width="77" height="53" style="width:.8055in;height:.5555in" id="Picture_x0020_3" src="cid:image004.jpg@01D69191.E57FC610" alt="Joe"><o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-line-height-alt:10.55pt;text-autospace:none"><span style="font-size:12.0pt;font-family:"Franklin Gothic Medium",sans-serif;color:#003764">Joe Holliday<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:10.55pt;text-autospace:none"><span style="font-size:10.0pt;font-family:"Franklin Gothic Medium",sans-serif;color:#003764">Director, Student Services<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:10.55pt;text-autospace:none"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#003764">Washington State Board for Community and Technical Colleges<o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:10.55pt;text-autospace:none"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#1F497D"><a href="mailto:jholliday@sbctc.edu">jholliday@sbctc.edu</a></span><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#003764">•
o: 360-704-4334 • f: 360-704-4418</span><span style="font-size:12.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#1F497D"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><a href="https://www.sbctc.edu/"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:blue">sbctc.edu</span></a></span><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#003561">
</span><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#003764">• Twitter:
</span><span style="color:#1F497D"><a href="https://twitter.com/SBCTCWashington"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:blue">@SBCTCWashington</span></a></span><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:#003764">
• Facebook: </span><span style="color:#1F497D"><a href="https://www.facebook.com/wasbctc/"><span style="font-size:10.0pt;font-family:"Franklin Gothic Book",sans-serif;color:blue">@WASBCTC</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="color:#1F3864">SBCTC Vision:<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span style="color:#1F3864"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><i><span style="color:#1F3864">“Leading with racial equity, our colleges maximize student potential and transform lives within a culture of belonging that advances racial, social, and economic justice in service to our diverse communities.” <o:p></o:p></span></i></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b>From:</b> Laura McDowell <lmcdowell@sbctc.edu> <br>
<b>Sent:</b> Wednesday, September 23, 2020 9:58 AM<br>
<b>To:</b> Joe Holliday <jholliday@sbctc.edu>; Ha Nguyen <hnguyen@sbctc.edu>; Jan Yoshiwara <jyoshiwara@sbctc.edu><br>
<b>Cc:</b> Carli Schiffner <cschiffner@sbctc.edu>; Katie Rose <krose@sbctc.edu>; Stacey Hagreen <shagreen@sbctc.edu><br>
<b>Subject:</b> RE: Student safety marketing<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoPlainText">Hi Joe,<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">We had a good turnout from our CTCs. Key takeaways:<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l6 level1 lfo3">DOH is launching a toolkit this Friday, which will include videos, social media ads etc. that colleges can customize.
<o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>The materials will focus on changing social norms. I'll share the link when it's available.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>DOH will do a "deep dive" into messaging research results on October 1. See attached email for a Zoom link.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>DOH plans to create an advisory group -- including students -- to provide feedback.<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l6 level1 lfo3">WSAC has created <a href="https://drive.google.com/drive/folders/1oC24O13-Wmcf5jfuQvul9mXVh63uG2Uw">
a Google site where colleges can share materials</a>.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l6 level1 lfo3">All colleges already have signage, web pages etc... as part of their reopening plans. The greater need is for videos, social media assets, and peer influencing.<o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Widespread agreement within the group that younger adults are more influenced by authentic messages from their peers. Someone suggested creating video messages from students who have contracted COVID, to counter the belief that
it only affects older adults. DOH is considering a "peer pledge" approach.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Our colleges reminded DOH that the average age of our students is 26, so messaging should not focus solely on young adults 18-24 living in dorms or Greek housing. They also asked about language translations.<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l6 level1 lfo3">Examples shared by colleges:<o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>WSU shared its "Cougs Cancel COVID" materials. I've attached them here.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Bellingham Tech and WWU mentioned their joint research and communications campaigns, in which students came up with fun, quirky, irreverent messages about "COVID in real life." They made an interesting point: Young people are
getting resentful about all the statements indicating that they are selfish and irresponsible. In the Bellingham Tech/WWU research, students point out that they yearn for social interactions to boost their spirits and protect their mental health...many younger
adults feel a great sense of loss because they couldn't experience the camaraderie and rite-of-passage of finishing up their senior years.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Clark is providing faculty boilerplate information to put in syllabi about how to safety participate in in-person classes.<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>CWU has created a “peer influencers” program with students and faculty/staff…they say it is working well.<o:p></o:p></p>
<p class="MsoPlainText" style="margin-left:.75in"><o:p> </o:p></p>
<p class="MsoPlainText"><span style="color:black">Here is <a href="https://youtu.be/ql362TUDcvE">
a link</a> to the meeting recording. <o:p></o:p></span></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Laura McDowell<o:p></o:p></p>
<p class="MsoPlainText">Director of Communications<o:p></o:p></p>
<p class="MsoPlainText">Washington State Board for Community and Technical Colleges<o:p></o:p></p>
<p class="MsoPlainText"><a href="mailto:lmcdowell@sbctc.edu">lmcdowell@sbctc.edu</a> • o: 360-704-4310 • f: 360-704-4415 • c: 360-280-0670<o:p></o:p></p>
<p class="MsoPlainText">sbctc.edu • Twitter: @SBCTCWashington • Facebook: @WASBCTC<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">-----Original Message-----<br>
From: Joe Holliday <<a href="mailto:jholliday@sbctc.edu">jholliday@sbctc.edu</a>>
<br>
Sent: Wednesday, September 23, 2020 9:06 AM<br>
To: Laura McDowell <<a href="mailto:lmcdowell@sbctc.edu">lmcdowell@sbctc.edu</a>>; Ha Nguyen <<a href="mailto:hnguyen@sbctc.edu">hnguyen@sbctc.edu</a>>; Jan Yoshiwara <<a href="mailto:jyoshiwara@sbctc.edu">jyoshiwara@sbctc.edu</a>><br>
Cc: Carli Schiffner <<a href="mailto:cschiffner@sbctc.edu">cschiffner@sbctc.edu</a>><br>
Subject: RE: Student safety marketing<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Laura: do you have an update on this since last week? I am meeting with the Student Services VPs tomorrow morning and want to update them. Thanks.<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"> <o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Joe Holliday<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Director, Student Services<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Washington State Board for Community and Technical Colleges<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><a href="mailto:jholliday@sbctc.edu•"><span style="text-decoration:none">jholliday@sbctc.edu•</span></a> o: 360-704-4334 • f: 360-704-4418<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">sbctc.edu • Twitter: @SBCTCWashington • Facebook: @WASBCTC<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">SBCTC Vision:<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">“Leading with racial equity, our colleges maximize student potential and transform lives within a culture of belonging that advances racial, social, and economic justice in service to our diverse communities.” <o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">-----Original Message-----<o:p></o:p></p>
<p class="MsoPlainText">From: Laura McDowell <<a href="mailto:lmcdowell@sbctc.edu"><span style="text-decoration:none">lmcdowell@sbctc.edu</span></a>>
<o:p></o:p></p>
<p class="MsoPlainText">Sent: Friday, September 18, 2020 11:07 AM<o:p></o:p></p>
<p class="MsoPlainText">To: Ha Nguyen <<a href="mailto:hnguyen@sbctc.edu"><span style="text-decoration:none">hnguyen@sbctc.edu</span></a>>; Jan Yoshiwara <<a href="mailto:jyoshiwara@sbctc.edu"><span style="text-decoration:none">jyoshiwara@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Cc: Carli Schiffner <<a href="mailto:cschiffner@sbctc.edu"><span style="text-decoration:none">cschiffner@sbctc.edu</span></a>>; Joe Holliday <<a href="mailto:jholliday@sbctc.edu"><span style="text-decoration:none">jholliday@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Subject: RE: Student safety marketing<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Hi Ha,<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">I've reached out to DOH. They have already created some great videos and have more social media tools underway. Aaron Wyatt of WSAC is convening a meeting of higher ed folks to discuss how to use the materials. I'll let you know when
it's scheduled. <o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Laura McDowell<o:p></o:p></p>
<p class="MsoPlainText">Director of Communications<o:p></o:p></p>
<p class="MsoPlainText">Washington State Board for Community and Technical Colleges
<a href="mailto:lmcdowell@sbctc.edu"><span style="text-decoration:none">lmcdowell@sbctc.edu</span></a> • o: 360-704-4310 • f: 360-704-4415 • c: 360-280-0670 sbctc.edu • Twitter: @SBCTCWashington • Facebook: @WASBCTC<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">-----Original Message-----<o:p></o:p></p>
<p class="MsoPlainText">From: Ha Nguyen <<a href="mailto:hnguyen@sbctc.edu"><span style="text-decoration:none">hnguyen@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Sent: Wednesday, September 16, 2020 12:19 PM<o:p></o:p></p>
<p class="MsoPlainText">To: Jan Yoshiwara <<a href="mailto:jyoshiwara@sbctc.edu"><span style="text-decoration:none">jyoshiwara@sbctc.edu</span></a>>; Laura McDowell <<a href="mailto:lmcdowell@sbctc.edu"><span style="text-decoration:none">lmcdowell@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Cc: Carli Schiffner <<a href="mailto:cschiffner@sbctc.edu"><span style="text-decoration:none">cschiffner@sbctc.edu</span></a>>; Joe Holliday <<a href="mailto:jholliday@sbctc.edu"><span style="text-decoration:none">jholliday@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Subject: RE: Student safety marketing<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Sounds like a nice project and happy to help connect to our student leaders, including Nadaa.
<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Laura - I'll wait to hear from you after you initial contact with DOH?
<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Ha T. Nguyen (she|her|hers)<o:p></o:p></p>
<p class="MsoPlainText">Policy Associate|Student Services<o:p></o:p></p>
<p class="MsoPlainText">Washington State Board for Community and Technical Colleges
<a href="mailto:hnguyen@sbctc.edu"><span style="text-decoration:none">hnguyen@sbctc.edu</span></a> • o: 360-704-4319 • c: 253.279.4299 sbctc.edu • Twitter: @SBCTCWashington • Facebook: @WASBCTC<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">“You must be bold, brave, and courageous and find a way…to get in the way.”<o:p></o:p></p>
<p class="MsoPlainText">– Congressman John Lewis (1940-2020)<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">-----Original Message-----<o:p></o:p></p>
<p class="MsoPlainText">From: Jan Yoshiwara <<a href="mailto:jyoshiwara@sbctc.edu"><span style="text-decoration:none">jyoshiwara@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Sent: Wednesday, September 16, 2020 11:58 AM<o:p></o:p></p>
<p class="MsoPlainText">To: Laura McDowell <<a href="mailto:lmcdowell@sbctc.edu"><span style="text-decoration:none">lmcdowell@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Cc: Carli Schiffner <<a href="mailto:cschiffner@sbctc.edu"><span style="text-decoration:none">cschiffner@sbctc.edu</span></a>>; Joe Holliday <<a href="mailto:jholliday@sbctc.edu"><span style="text-decoration:none">jholliday@sbctc.edu</span></a>>;
Ha Nguyen <<a href="mailto:hnguyen@sbctc.edu"><span style="text-decoration:none">hnguyen@sbctc.edu</span></a>><o:p></o:p></p>
<p class="MsoPlainText">Subject: Student safety marketing<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">the governor asked John Wiesman, DOH, if his communications team could work with student leaders to develop a student safety video. John W said yes, they are already putting together a tool kit aimed at college students based on some
focus groups. One of the students recommended the ability to customize the video with local institution logos or backgrounds.<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Can you follow up with DOH communications folks? I’d like our colleges to be able to use this tool kit and video with our students. Work with Joe and Ha on deployment through WACTCSA and the colleges.<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">thx, Jan<o:p></o:p></p>
<p class="MsoPlainText"><o:p> </o:p></p>
<p class="MsoPlainText">Sent from my iPad<o:p></o:p></p>
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