<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<style><!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:14.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
p.MsoNoSpacing, li.MsoNoSpacing, div.MsoNoSpacing
{mso-style-priority:1;
margin:0in;
margin-bottom:.0001pt;
font-size:14.0pt;
font-family:"Arial",sans-serif;}
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Arial",sans-serif;
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal;
font-family:"Arial",sans-serif;
color:windowtext;}
span.EmailStyle21
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:windowtext;}
span.EmailStyle24
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="#0563C1" vlink="#954F72">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt">Very good points, Kirsti.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">We’ve had reliable success in the opposite (where faculty do bring their students into the library) nearly every quarter I’ve been at LWTech via ESL, Culinary Arts, Art/Design courses. We work to bring faculty
from other areas in as well, but many stick with their textbook when it comes to literary material. Or they are focused on OER, and the emphasis is typically on digital materials when the OER tincture has been gulped.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Greg Bem, MLIS</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Professor and Library Coordinator</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Pronouns: <i>
he/him/his</i></span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black"> </span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:black">Contact Info</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><a href="mailto:greg.bem@lwtech.edu%0d"><span style="font-size:9.0pt;color:blue">greg.bem@lwtech.edu</span></a></span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black">425-739-8100 xt.8898</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><a href="http://www.lwtech.edu/campus-life/library"><span style="font-size:9.0pt;color:blue">http://www.lwtech.edu/campus-life/library</span></a></span><span style="font-size:11.0pt"><o:p></o:p></span></p>
</div>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:11.0pt">From:</span></b><span style="font-size:11.0pt"> LIBRARYDIR <librarydir-bounces@lists.ctc.edu>
<b>On Behalf Of </b>Thomas, Kirsti via LIBRARYDIR<br>
<b>Sent:</b> Monday, June 24, 2019 10:56 AM<br>
<b>To:</b> WACTC Library Directors <librarydir@lists.ctc.edu><br>
<b>Cc:</b> Thomas, Kirsti <Kirsti.Thomas@seattlecolleges.edu><br>
<b>Subject:</b> Re: [LIBRARYDIR] Survey: Marketing Your Collections<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Greg,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">One of the thigs I’ve seen firsthand is that in situations where the library isn’t funded adequately to provide materials for students, instruction faculty start developing course assignments (and entire courses)
that don’t make use of library resources whatsoever. This turns into a vicious cycle—instruction faculty don’t require students to use the library because the library doesn’t have adequate resources for their class; falling use of materials makes it harder
for the library to argue for funding, which means fewer resources, which means instruction faculty don’t send their students to the library…<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Kirsti S. Thomas<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Library Technical Service Manager<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Seattle Colleges<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="mailto:kirsti.thomas@seattlecolleges.edu">kirsti.thomas@seattlecolleges.edu</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:11.0pt">From:</span></b><span style="font-size:11.0pt"> LIBRARYDIR <<a href="mailto:librarydir-bounces@lists.ctc.edu">librarydir-bounces@lists.ctc.edu</a>>
<b>On Behalf Of </b>Bem, Greg via LIBRARYDIR<br>
<b>Sent:</b> Monday, June 10, 2019 18:10<br>
<b>To:</b> WACTC Library Directors <<a href="mailto:librarydir@lists.ctc.edu">librarydir@lists.ctc.edu</a>><br>
<b>Cc:</b> Bem, Greg <<a href="mailto:Greg.Bem@lwtech.edu">Greg.Bem@lwtech.edu</a>><br>
<b>Subject:</b> Re: [LIBRARYDIR] Survey: Marketing Your Collections<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Hello all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">I’m sure some of you read this already, but in today’s digest
<i>The Chronicle </i>included an op-ed from a librarian at Bowling Green Amy Fry, who wrote
<a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.chronicle.com%2Fblogs%2Fletters%2Fthe-vast-dismantling-of-library-infrastructure%2F%3Futm_source%3Dcr%26utm_medium%3Den%26cid%3Dcr&data=02%7C01%7C%7Cb7209d17358e4813d43d08d6ee0991ff%7C02d8ff38d7114e31a9156cb5cff788df%7C0%7C0%7C636958122217124413&sdata=nsETurG5At4AkRToRDJ9eRqDLZTNDX9lgbnYeRgZuZ4%3D&reserved=0">
“The Vast Dismantling of Library Infrastructure.”</a> Please email me if you need access (I believe this piece is freely available though).<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Pertinent to the inspiration that resulted in the survey below in this email thread, Amy Fry’s points regard the interpretation of falling circulation rates:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:8.25pt;margin-left:.5in;line-height:20.4pt;background:white">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#333333">Administrators will argue that print library circulation is falling. Print circulation is falling because the titles most likely to circulate are the newest, and there are fewer and
fewer new books available in academic libraries for an ever-increasing number of potential users. Rate of use for the print books BGSU does buy is high — 71% according to my last study (as opposed to 20% for our ebooks) — we are just not buying enough of them.<o:p></o:p></span></p>
<p style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:8.25pt;margin-left:.5in;line-height:20.4pt;background:white;box-sizing: border-box;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;word-spacing:0px">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#333333">Faculty have mostly failed to notice, and I think administrators have mostly hoped that they won’t. Librarians are told to keep collection cuts quiet, or spin them as advantageous somehow.
Library administrators have hired consultants to convince us to shrink the collection footprint, overlooking the obvious eventuality that, as new purchases dwindle and older titles are weeded, that footprint will handily shrink on its own. Vendors gobble more
and more of our budget providing digital content we will never own, and inflation alone grows by more than half what we used to spend on monographs every single year.<o:p></o:p></span></p>
<p style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:8.25pt;margin-left:.5in;line-height:20.4pt;background:white;box-sizing: border-box;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;word-spacing:0px">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#333333">Meanwhile, I keep trying to help students find the information they need — often in books — that will help them formulate the research questions Messer-Kruse wants them to ask. We don’t
have them. More and more, our partners in our statewide consortium don’t have them, either (or have them as locally purchased ebooks, which are not included in our statewide catalog because they cannot be borrowed, making them undiscoverable if that’s where
you’re looking). And once library catalogs no longer have them, Google, and its chaos, and its algorithms, and its ads, is all I will have to offer those students, because, no matter how carefully libraries catalog, if we are not adding the content to our
collections that the majority of our students and researchers need to use, there will be nothing there for them to find.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">This is something I plan on discussing at length with my team in the context of our collection development strategies.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Greg Bem, MLIS</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Professor and Library Coordinator<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Library Learning Commons<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Lake Washington Institute of Technology</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Pronouns: <i>
he/him/his</i></span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black"> </span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:black">Contact Info</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="mailto:greg.bem@lwtech.edu%0d"><span style="font-size:9.0pt;color:blue">greg.bem@lwtech.edu</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black">425-739-8100 xt.8898</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><a href="https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.lwtech.edu%2Fcampus-life%2Flibrary&data=02%7C01%7C%7Cb7209d17358e4813d43d08d6ee0991ff%7C02d8ff38d7114e31a9156cb5cff788df%7C0%7C0%7C636958122217134421&sdata=6J5%2FFPPJojRXiTanQ5gK6lB2RXPqLKNPWRADFSH2k6s%3D&reserved=0"><span style="font-size:9.0pt;color:blue">http://www.lwtech.edu/campus-life/library</span></a><o:p></o:p></span></p>
</div>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:11.0pt">From:</span></b><span style="font-size:11.0pt"> LIBRARYDIR [<a href="mailto:librarydir-bounces@lists.ctc.edu">mailto:librarydir-bounces@lists.ctc.edu</a>]
<b>On Behalf Of </b>Bem, Greg via LIBRARYDIR<br>
<b>Sent:</b> Monday, May 13, 2019 6:06 PM<br>
<b>To:</b> WACTC Library Directors <<a href="mailto:librarydir@lists.ctc.edu">librarydir@lists.ctc.edu</a>><br>
<b>Cc:</b> Bem, Greg <<a href="mailto:Greg.Bem@lwtech.edu">Greg.Bem@lwtech.edu</a>><br>
<b>Subject:</b> [LIBRARYDIR] Survey: Marketing Your Collections<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Hey all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Thanks to those who participated in the two recent survey forms. You’re all welcome to go look at the results within the Surveys folder of the LLC Team Drive. Those who didn’t
fill out the Community Borrowers survey and still want to can do so <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdocs.google.com%2Fforms%2Fd%2Fe%2F1FAIpQLSch-eknbjRQrJzcSVH_N77MN47FcdcEifNzrJVZfeVJeLnyJw%2Fviewform%3Fusp%3Dsf_link&data=02%7C01%7C%7Cb7209d17358e4813d43d08d6ee0991ff%7C02d8ff38d7114e31a9156cb5cff788df%7C0%7C0%7C636958122217144424&sdata=yUvtiHJraygOnboY%2BmciF97r2TKPNLHHnQH6idyDZvE%3D&reserved=0">
here</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">But on to new things!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdocs.google.com%2Fforms%2Fd%2Fe%2F1FAIpQLSefkwqMqdknKSrskdXWKq2QhXDzMjjCZ3Sz0WKMFdWK2vjV4A%2Fviewform%3Fusp%3Dsf_link&data=02%7C01%7C%7Cb7209d17358e4813d43d08d6ee0991ff%7C02d8ff38d7114e31a9156cb5cff788df%7C0%7C0%7C636958122217144424&sdata=UFLuRq%2FYEJ4IAFE2ZeGwwyiJqJEZLm05HE%2Fv02VjSBM%3D&reserved=0">Here
is a new survey</a>, which (hopefully) is straightforward and has the potential to be very informative while not taking much time to complete. It is about marketing collections, and is based off a conversation that was had at the last LLC meeting regarding
physical item circulation decreasing at some libraries.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Thanks to those who contribute
</span><span style="font-size:11.0pt;font-family:Wingdings">J</span><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif">Greg<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Greg Bem, MLIS</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Professor and Library Coordinator</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:#0070C0">Pronouns: <i>
he/him/his</i></span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black"> </span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;color:black">Contact Info</span></b><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><a href="mailto:greg.bem@lwtech.edu%0d"><span style="font-size:9.0pt;color:blue">greg.bem@lwtech.edu</span></a></span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;color:black">425-739-8100 xt.8898</span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;color:#1F497D"><a href="https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.lwtech.edu%2Fcampus-life%2Flibrary&data=02%7C01%7C%7Cb7209d17358e4813d43d08d6ee0991ff%7C02d8ff38d7114e31a9156cb5cff788df%7C0%7C0%7C636958122217154432&sdata=QcxLFyz0SASyAKON5DnnhxzudC8Zu1XDiYMfC9vQbXw%3D&reserved=0"><span style="font-size:9.0pt;color:blue">http://www.lwtech.edu/campus-life/library</span></a></span><span style="font-size:11.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>